The Bowls Development Alliance (BDA) along with their partners Bowls England (BE) and the English Indoor Bowling Association (EIBA) are committed to ensuring there is diversity and equality throughout their organisations and that no individuals (including players, spectators, coaches. officials, administrators and staff) receive less favourable treatment on the grounds of their age, gender, race, disability, religion or socio-economic status. The sport aims to make a welcoming environment for lesbian, gay, bisexual and transgender people thus ensuring that the sport of bowls is truly accessible to everyone
They are also committed to reaching, recruiting and retaining people from all communities including those playing, watching, volunteering or working within it and creating and maintaining a safe and positive environment for everyone to play and enjoy the sport of bowls.
The BDA Board of Directors has adapted a target of a minimum of 30% of each gender to be represented on their board and are committed to progressing towards gender parity. This is as well as working to achieve greater diversity on the board including but not limited to black, asian, minority ethnic, (BAME) diversity and disability representation.
Over the next three and a half years they will work to foster all aspects of diversity both within its leadership and in the decision-making process.