Time to get more women playing, coaching and volunteering in bowls!
The Bowls Development Alliance (BDA), in partnership with Bowls England (BE) and the English Indoor Bowling Association (EIBA) continues to grow the WOMEN CAN campaign which aims to empower and inspire more women to become involved and participate in the sport of lawn bowls as a coach, player, administrator or official.
Currently only 39% of the bowling club population in England are women, and this campaign has been developed to increase that number to 45% by 2021.
Anna Coulson from the Bowls Development Alliance (BDA) leads on this national campaign says “Our WOMEN CAN campaign has really grown over the last year and continues to grow in momentum, we have now launched a WOMEN CAN resource pack which is available to any club who signs up via our website at www.playbowls.org/womencan”
Ellen Falkner, 3 times Commonwealth Games Gold medallist has been heavily involved with the campaign and continues to be an ambassador says;
"To be involved in a campaign to encourage more women to enjoy the sport of bowls is a fantastic opportunity for me to give something back to the sport I love. It is difficult to articulate in words the impact that bowls has had on my life as it has been so significant. Some of my happiest moments and memories in bowls have been with my family, especially playing with my mum and nan and it is one of the things that I love most about the sport, that you can play and enjoy it with those you care about most."
Ellen has been working with the Bowls Development Alliance team in phase one and two of the project. The aim is to bring to life the many different things that bowls can offer women, from social to competitive, from friendship to fun and enlist the help of other women to tell their stories to inspire other women to get involved. We hope that through doing this, a woman will identify with something another woman says which ignites their interest to go along to their local club and get involved either on or off the green.
Our team of WOMEN CAN Leaders continue to support clubs around the country to work with bowls clubs to increase participation, coaching, officiating or administration opportunities for women, alongside BDA staff or a WOMEN CAN Ambassador who actively promote and raise the profile of the WOMEN CAN campaign and articulate and promote the positive value of taking part in bowls for women.
Why not watch the WOMEN CAN video below?